Transformation happens step by step
For business leaders trying to implement AI across their organizations, or even in just a single department, it can be difficult to know where to start and how to keep momentum going. This email series promoted an AI roadmap that offered practical advice across all phases of AI adoption. The first email introduced the roadmap, and the remaining three each focused on a different key aspect of successful AI implementation.
Keeping it real
Security professionals spend their work lives defending their organizations from threats. By nature, they’re continuously on the lookout for hidden risks and scams—including marketing fluff. To reach them, communications need to be grounded in reality and provide information that makes their jobs easier. Data-backed research and customer stories are especially effective. I’ve written a variety of emails for this audience. Here are a few.
