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AI isn’t just for enterprises
Small and medium-sized business don’t have as much money or skilled talent as larger enterprises, but that doesn’t mean they can’t implement AI across their companies. There are many low-cost, low-code tools that can help resource-strapped businesses achieve their goals. These LinkedIn ads promoted two different e-books targeted at this audience. One is about how to encourage employees to incorporate AI into their day to day, and the other focuses on how to use AI to make a difference across the entire company—not just at the individual level.
Helping CISOs stay ahead
To effectively lead security operations and drive change across their organizations, Chief Information Security Officers (CISOs) need to understand the security landscape. This includes keeping tabs on emerging threats and being up on the latest thinking and best practices from security analysts and leaders. Unfortunately, it’s hard to know what’s fleeting and what matters, especially for a busy executive with limited time. Published bimonthly on LinkedIn, the Security Pulse newsletter addresses this problem with a snapshot of the most critical security news. I wrote three of the issues, including the inaugural one, along with the ads to promote it.
Simplified security is stronger security
Over the years, security teams have acquired lots of tools, many of which are really good at one thing, such as blocking viruses or defending endpoints. Unfortunately, attackers rarely limit themselves to one tactic or domain. Tracking them down across disparate tools slows teams down and makes companies less safe. These X ads promote unified solutions that make it easier to detect, investigate, and respond to threats.
